Empowering Trusted Quality and Sustainable Food Safety Solutions
Be ready to take your brand to new heights with our years of experience. Our experts ensure you achieve quality, excellence, safety and technology.
About Us
Quest 4 Food has a legacy of implementing world-class quality and food safety management systems in the food and beverage industry across the Middle East, Europe, Asia-Pacific, and Africa.
We help establish sustainable food security and integrated management systems for FMCG businesses, enhancing quality, food safety, health & safety, environment and sustainability with efficient risk management.
16
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About Us
Quest 4 Food has a legacy of implementing world-class quality and food safety management systems in the food and beverage industry across the Middle East, Europe, Asia-Pacific, and Africa.
Quality
Testing
Excellence
Efficiency
Safety
Security, Sustainability
Technology
Training
90%
Affordable Cost
85%
Quality of Work
-
FOOD
Quality, Excellence, Efficiency
-
SAFETY
Security, Sustainability
-
Technology
Testing, Training
Why Do You Need Us?
We’re trusted by more than 3500 clients
- Invest your way
- Stay on top of the market
- Benefit from your relationship
Why Do You Need Us?
Quality Excellence
Achieve world-class quality standards with our expertise and integrated risk management practices.
Safety & Efficiency
Ensure food safety, security, and operational efficiency through our proven strategies.
Sustainability & Technology
Embrace sustainability practices and cutting-edge technology for a greener future.
Training
Take advantage of our training programs designed to promote ongoing improvement and benefit from our advanced testing facilities.
Vast Experience
Our track record of successful projects and partnerships demonstrates our knowledge and expertise in serving the diverse FMCG sector.
Proven Achievements
Our track record includes remarkable cost savings, improved product quality, increased revenue, and strong stakeholder management.
Introducing: Campbell Mitchell
1991
Laboratory Technician
Fortex Group
Dunedin, New Zealand
1992
Microbiology Supervisor
Fonterra
Edendale, New Zealand
1995
Laboratory Manager
Nestle
Auckland, New Zealand
1999
Quality Manager
McCain Foods
Hastings, New Zealand
2008
Regional QA Manager
Goodman Fielder
Perth, Australia
2009
Divisional Quality Manager
Almarai
Jeddah, Saudi Arabia
2014
Group Compliance
Almarai
Riyadh, Saudi Arabia
2018
Quality Director
Arasco
Riyadh, Saudi Arabia
2018
Regional QHSE Director
Kerry Menat
Dubai, UAE
2020
Regional Quality & Food Safety Director
Kerry MISA
Dubai, UAE
2024
VP Quality and Safety with Fairlife LLC
Fairlife LLC
Chicago, IL. USA
Our Services
Quality Objectives & Targets
Achieve Year-over-Year growth by optimizing recipe formulations. Research and Development can be leveraged to enhance product quality while reducing costs.
Developing Quality Strategy
Implementing integrated risk management involves the identification, assessment, and prioritization of potential risks to your organization.
Quality Management Systems
We ensure that Quality and Risk Management policies and systems are aligned across different business units in order to maintain consistency with strategic objectives, customer expectations, and industry standards such as ISO and GFSI (BRC, IFS, SQF, FSSC).
Quality Audits
ISO 9001 (Quality) ▪ FSSC 22000 (Food Safety) ▪ ISO 14001 (Environment) ▪ ISO 17025 (Laboratory)
Quality Performance Excellence
Identified savings of >US$400 million assessing Cost of Poor Quality (COPQ) with JURAN Global First year savings of US$80 million initiating Value Chain Mapping and Business Excellence practices.
Stakeholder Management
Achieved 20% YoY growth and SAR 15m margin improvement through recipe optimisation of bread, bun, and pastry formulation, with R&D and Grain Growers, resulting in improved product quality at lower costs.
Team Management
Enabled very strong volume growth of >20% despite COVID COVID-19 Crisis Management Team Leader No lost days and no on-site transmissions.
Business Acumen
Aligned conflicting divisional objectives and achieved centralised certification across all divisions: Farming, Operations, Distribution & Logistics, HR, Finance, Projects, Procurement, Sales, and Marketing.
EXPERTS IN FIELD
Unique Solutions for Your Projects
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Quality and Food Safety KPI
Benchmarking Projects
Project Delivery
Empowering Trusted Quality and Sustainable Food Safety Solutions
Be ready to take your brand to new heights with our years of experience. Our experts ensure you achieve quality, excellence, safety and technology.
Location
Silicon Oasis FZCO, Dubai, UAE.
Make a Call
+971 50 984 2716
flaticon-email
info@qualityandfoodsafety.com
What does Quest 4 Food specialize in?
Quest 4 Food is a leading provider of trusted, quality and sustainable food safety solutions for the food and beverage industry worldwide.
Where does Quest 4 Food operate?
We have a strong presence across the Middle East, Europe, Asia-Pacific, and Africa, delivering world-class quality and food safety management systems.
Why should I choose Quest 4 Food for my FMCG business?
We offer expertise in quality excellence, food safety, sustainability, and technology, enabling your brand to reach new heights with efficient risk management practices.
What services does Quest 4 Food provide?
Our services include stakeholder management, developing quality strategy, quality management systems, and quality audits (ISO 9001, FSSC 22000, ISO 14001, ISO 17025).
How does Quest 4 Food ensure consistency in quality and risk management policies?
We align Quality and Risk Management policies and systems across different business units, maintaining consistency with strategic objectives and industry standards like ISO and GFSI.
What are the achievements of Quest 4 Food in the FMCG sector?
Our proven track record includes remarkable cost savings, improved product quality, increased revenue, and strong stakeholder management.
Team members
Meet our professional and expert team members
Lucas Ethan
SEO Expert
Jack Alexander
Marketing Expert
William James
Graphic DesignerTestimonial
I had the pleasure to work with Campbell from 2019 when I arrived to Dubai up until 2021 in which I moved out from Menat region. Campbell was first of all very welcoming with me and we immediately were able to align objectives looking for the best of business. His experience also in Reg Affairs in the region helped me in my job to accelerate my learning. We confronted challenging situations in which we both worked as a team with clear objective of making the business understand the impacts and risks and making plans for any mitigation if necessary.
Omar Lechuga
Having been engaged with quite literally hundreds of people in Quality Management over the years, Campbell has to be one of the most competent in all aspects of quality control; ranging from his knowledge of Statistical Process Control, to his delivery of Quality Compliance. His methodical approach to solving quality problems is unparalleled, but moreover, he shows strength in professionalism and his personality lends itself to someone who can be trusted.
Martyn Gill
Having been engaged with quite literally hundreds of people in Quality Management over the years, Campbell has to be one of the most competent in all aspects of quality control; ranging from his knowledge of Statistical Process Control, to his delivery of Quality Compliance. His methodical approach to solving quality problems is unparalleled, but moreover, he shows strength in professionalism and his personality lends itself to someone who can be trusted.
Aja somal
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Projects
Business Excellence
Identified $400m COPQ savings with JURAN. $80m savings Year One All BUs on one Business Process Map. Enterprise-wide LIMS, QMS & ISO9001 Certification.
Bakery Recipe Optimization
Improved Bread, Bun, & Pastry formulation: better quality at lower costs, 20% YoY growth,
SAR 15m margin
improvement
Transparent Food Safety Culture
Hands-on implementation of AIBI GMP standards across 25+ facilities in emerging markets of Saudi Arabia, Egypt, Jordan, UAE, Oman, Turkey,
World-Class Facility Design:
11 state-of-the-art critical hygiene greenfield projects:
- World’s largest Poultry Plant
- $170m Infant Nutrition Plant
Innovative Infant Nutrition
IQ, OQ and PQ
Validation of
unique new
process line for
UHT and Retort
Baby Milk
Global Animal Welfare Standards
World’s first Dairy Farm certified to NSF Global Animal Welfare Standard (GAWS) & first
to achieve ISO
9001 (in 1995)
Aseptic Low-Acid PET ESL
Filling project for Beyti and PepsiCo in Egypt. Achieved
38% better efficiency Dry vs Wet Sterilisation with Krones
BSI PAS 320:2023
On Steering Group
for new Guide
“Developing and Sustaining a Mature Food Safety Culture”
Reference for Campbell Douglas Mitchell
During his time at Kerry, Campbell was a key member of the APMEA QHSE
Leadership in the Taste and Nutrition Division. Campbell was employed as Regional QHSE Director, based in Dubai, U.A.E., looking after MENAT.
Expert Opinion for
Campbell Douglas Mitchell
My current positions include the following: Board Director of Campden BRI, a leading
food research organisation with over 3000 members across the world; Chair of the BRCGS International Advisory
Board
Reference for Campbell Douglas Mitchell
I had the opportunity to meet and collaborate with Campbell while working with Kerry Group on their food safety culture program. Over the years, I have witnessed Campbell display the aforementioned skills and abilities within the food industry. He is upheld as a thought leader and is a continual resource for me and others.
CULTURE’ BSI PAS 320
On the Steering Group to develop the source document for the next paradigm shift in food safety:
‘CULTURE’ BSI PAS 320 “Developing and Maintaining a Mature Food Safety Culture”.
GFSI (Global Food Safety Initiative) Local Group – EMEA (Europe, Middle East, Africa).
Encourage GFSI-recognised certification and capability building in emerging markets.
Reference for Campbell Douglas Mitchell
I worked with Campbell at Almarai for 2 years (I was engaged as Product Development Manager 2009-
2011), however I was already aware of his reputation for building high performing teams and leadership skills
within the industry from his time at Goodman Fielder.
Campbell always demonstrated the highest level of skills and knowledge during customer and regulatory
audits but was peerless in his reputation amongst the international auditors of the various certification bodies. He
would the go-to person if they needed advice.
Expert Opinion for
Campbell Douglas Mitchell
Campbell was employed by Kerry Group PLC, the leading global food company headquartered in Naas, Ireland,
from December 2018 to May 2023. During his time at Kerry, Campbell was a key member of the APMEA QHSE
Leadership in the Taste and Nutrition Division. Campbell was employed as Regional QHSE Director, based in Dubai
U.A.E., looking after MENAT (Middle East North Africa and Turkey) and during his tenure he was promoted to
Regional Quality and Food Safety Director for MISA (Middle East Indian Subcontinent and Africa).
Reference for Campbell Douglas Mitchell
Campbell has been promoted several times within his career, his last promotion was to Quality & Food Safety
Director for the MISA region in 2020.
Campbell was chosen by Kerry to be the company lead on the development of PAS 320 – ‘food safety culture’
standard with BSI. This publicly available standard was published in April’23 and is a significant addition to the
work on food safety culture across the industry globally.
CULTURE’ BSI PAS 320
As a Food Safety Lead Auditor, I worked with Campbell for many years and I have personally
seen that he possesses the skills and abilities representative of the best in his field, and he certainly
stands out above his peers.
Campbell has a unique ability to manage and implement continuous strategic
improvement projects at the companies he worked at, and this helps to set him apart from others in his field. He has proven this by helping to improve the overall Quality and Food Safety in Almarai and
Kerry has continuously over several years.
Reference for Campbell Douglas Mitchell
Campbell is one of the best in his fields, he does have critical skills that is needed in the South African food industry. Food Safety and Quality is such an important part of the South African food industry, and we can all learn from his significant knowledge, his attention to detail and specific attributes in food safety management. This is all evident if you look at his contribution over the years and his involvement with Tiger Brands. He is a natural leader, works exceptionally well in a team and is already functioning at the highest level in the field of food safety and quality.
Expert Opinion for
Campbell Douglas Mitchell
- Campbell worked on multiple projects and assignments, including, but not limited to:
Established Project trust that upgraded enterprise-wide Management System (EtQ). Drastically improved collaboration throughout the organisation, aligning business unit KPIs and improving speed to market. - Consolidated all Business Units into a Grass-to-Glass Universal Business Process Map for KPI alignment and strategic visibility. Aligned conflicting Divisional objectives and achieved centralised ISO 9001 Certification across all business functions (Farming, Operations, Distribution & Logistics, HR, Finance, Projects, Procurement)
Reference for Campbell Douglas Mitchell
I also helped Campbell assess the quality and food safety culture when he was at Kerry from 2018 to 2023. Whilst at Kerry, Campbell was on the Steering Group to develop the guidance document BSI
PAS 320 “Developing and Maintaining a Mature Food Safety Culture”. Campbell is also an internationally recognised conference speaker on ‘Food Safety Culture’. Campbell’s professionalism and passion for his work are truly exceptional. His knowledge and expertise in the industry, ability to adapt to new challenges and environments, combined with his unwavering commitment to excellence, make him an asset to any organisation.
CULTURE’ BSI PAS 320
To become an expert in the food industry and the field of food safety and quality, specific skills and abilities are required such as Reguratory Knowredge, Risk Assessment, Quality Management systems,Auditing Skills, Data Analysis, Communication, Crisis Management, Leadership, Team Management, continuous Learning, Networking, lntegrity, sustalnability, certifications, and participation in lndustry Conferences. Campbell worked on multiple projects and assignments, including, but not limited to effectively
implemented Qualification and Validation Protocols for infant nutrition dried powders, and liquid UHT &
retorted infant formula product, ensuring food safety of unique Nuralac Baby Milk Stage L Ready to
Drink.
Reference for Campbell Douglas Mitchell
During the project ‘Project Trust’ Campbell lead this activity from creation to implementation. Campbell used his
skills in negotiating, empowering and decision making through multiple departments and more importantly multiple levels
within the organization and ensured the project was successful. It was widely accepted at the time by all that Campbell
delivered and was one of the best lead projects within Almarai. Peers and superiors would stop by and pick his brains on how
he achieved this.
Expert Opinion for
Campbell Douglas Mitchell
Campbell was an instrumental member of the BSI PAS 320 “Developing and Maintaining a Mature Food Safety Culture”, a
vital standard for the food industry that supports organizations to continually improvement their food safety culture and
programs to make food safer. To be a member of the Steering Committee, he needed to not only have subject matter
expertise, but also the ability to focus on the goal and work within specific guidelines for standard development with a
diverse global group to build this framework.
Reference for Campbell Douglas Mitchell
Campbell is Managing Director of QUEST 4 FOOD FZCO, a consulting business registered with Dubai Silicon Oasis. Quest 4 Food has been contracted to consult full time on a Group Quality and Food Safety project for Tiger Brands, the largest listed F&B company in Africa. I have known Campbell for several years, during which we have interacted on food safety matters, including food safety culture and sustainability. This reflected on his passion for continuous learning, which is an essential trait to remaining relevant to rapid and constant changes in the food industry.
CULTURE’ BSI PAS 320
Campbell frequently shows his desire to succeed, even in a social capacity he often deflects the conversation to topics including ‘what we need to do is to implement an SPC solution in order to identify negative trends in our manufacturing processes.’ Or ‘there must be a solution, which encompasses the need to enhance manufacturing performance and quality improvement, so here’s what I think…’ In summary, I have known Campbell for the best part of 7 years and have also had the pleasure of meeting his
wife. He is honest, trustworthy and an excellent sounding board for new ideas.
EMPOWERING TRUSTED QUALITY AND SUSTAINABLE FOOD SAFETY SOLUTIONS
Be ready to take your brand to new heights with our years of experience. Our experts ensure you achieve quality, excellence, safety and technology.
-
Location
Silicon Oasis FZCO, Dubai, UAE. -
Make A Call
+1 (616) 638 7503 -
Email
info@quest4food.com
What does Quest 4 Food specialize in?
Quest 4 Food is a leading provider of trusted, quality and sustainable food safety solutions for the food and beverage industry worldwide.
Where does Quest 4 Food operate?
We have a strong presence across the Middle East, Europe, Asia-Pacific, and Africa, delivering world-class quality and food safety management systems.
Why should I choose Quest 4 Food for my FMCG business?
We offer expertise in quality excellence, food safety, sustainability, and technology, enabling your brand to reach new heights with efficient risk management practices.
What services does Quest 4 Food provide?
Our services include stakeholder management, developing quality strategy, quality management systems, and quality audits (ISO 9001, FSSC 22000, ISO 14001, ISO 17025).
How does Quest 4 Food ensure consistency in quality and risk management policies?
We align Quality and Risk Management policies and systems across different business units, maintaining consistency with strategic objectives and industry standards like ISO and GFSI.
What are the achievements of Quest 4 Food in the FMCG sector?
Our proven track record includes remarkable cost savings, improved product quality, increased revenue, and strong stakeholder management.
Professional Context
Customer Engagement Activities
Testimonial
I had the pleasure to work with Campbell from 2019 when I arrived to Dubai up until 2021 in which I moved out from Menat region. Campbell was first of all very welcoming with me and we immediately were able to align objectives looking for the best of business. His experience also in Reg Affairs in the region helped me in my job to accelerate my learning. We confronted challenging situations in which we both worked as a team with clear objective of making the business understand the impacts and risks and making plans for any mitigation if necessary.
Omar Lechuga
Having been engaged with quite literally hundreds of people in Quality Management over the years, Campbell has to be one of the most competent in all aspects of quality control; ranging from his knowledge of Statistical Process Control, to his delivery of Quality Compliance. His methodical approach to solving quality problems is unparalleled, but moreover, he shows strength in professionalism and his personality lends itself to someone who can be trusted.
Martyn Gill
Campbell is a highly dedicated quality professional with great expertise and experience in this area and a supportive senior manager that can add value in all other areas for the benefit of the business. Every food business needs a Campbell! and it was my pleasure to work with him at Almarai
Aja somal
I have known Campbell Douglas Mitchell professionally for over a decade and have consistently been impressed by his dedication to excellence in Quality and Food Safety management. From his impactful leadership roles at Goodman Fielder, Western Bakeries (Almarai), and Kerry Group, to his active participation in global initiatives like the GFSI Local Group and the development of BSI PAS 320, Campbell has demonstrated a deep commitment to building robust food safety cultures.
Alison Wright
ARYZTA - Director FSQA APACCampbell Douglas Mitchell is a world-class food safety leader. At Almarai, he elevated GMP standards across the Middle East and North Africa, achieved top-tier AIB audit scores, and co‑launched the Almarai‑AIB Food Safety Conference. Respected globally, he excels in regulatory compliance, team development, and inspiring positive culture.
John Charles Hughes
Campbell Mitchell is a globally respected food safety leader. His work at Goodman Fielder, Almarai, and Kerry Group demonstrates his expertise in quality systems and food safety culture. Notably, his ‘Golden Guardians’ initiative significantly reduced complaints and engaged global stakeholders, including McDonald’s, through impactful leadership and international presentations.
Alison Wright
Campbell Mitchell is a highly respected global expert in food safety and sustainability. With 30+ years of leadership across major multinationals, his deep expertise, professionalism, and passion for continuous improvement make him a standout in his field. He is articulate, principled, and widely trusted across the food industry.
Lucia Anelich
From a personal perspective Campbell was a joy to work with. He has the intellect to deal with everything he was asked to do, is highly creative when given problems to solve, has the personality and ability to maneuver within organizations to succeed, without the detriment of others or other areas within the business.
Julian Marcolini
Campbell is a trusted member of our Food Safety Professionals Group. Colleagues of mine at BSI have referenced their respect and hold Campbell in high regard as a dedicated professional and subject matter expert.
Gary Wills
Campbell has a unique blend of strategic understanding with a very “hands-on” delivery style. I would strongly recommend Campbell for any Leadership position within the Food industry related to Quality and Food Safety and will deliver tangible bottom-line results.